Harsh Vaidya
I build fulfillment, logistics, and seller-of-record systems for modern commerce.
I am founder of WareIQ, a fulfillment and technology platform that powers eCommerce brands across India, and EuroSOR, a seller-of-record platform that lets brands enter new markets without setting up local entities, similar to how employer-of-record companies simplify global hiring. My work sits at the intersection of operations, software, and systems thinking, with a focus on building reliable infrastructure in messy real world environments.
Professional snapshot
- Founder and CEO of WareIQ, a Y Combinator backed fulfillment and logistics platform
- Leading a network of fulfillment centers and shipping solutions used by 400+ consumer brands
- Building EuroSOR, a Seller of Record platform that helps brands enter new markets without creating local entities, with a long-term vision to develop a multi-region SoR network similar to how EOR companies like Deel simplified global hiring
- Driving WareIQ Labs and Inventory Logiq, which develop software for inventory planning, returns and claims automation, and control tower analytics
- Interested in the design of systems that scale under operational stress
Ventures
WareIQ
A fulfillment and logistics technology platform, WareIQ helps consumer brands manage storage, order processing, and shipping. Backed by Y Combinator and other investors, it runs a distributed network of fulfillment centers and last mile partners.
EuroSOR
EuroSOR is a Seller of Record platform that allows brands to enter markets without setting up local legal entities. It manages compliance, taxation, importing, warehousing, shipping, and payouts, enabling frictionless cross-border commerce. The long-term objective is to build a multi-region SoR network, similar to how employer-of-record companies like Deel simplified global hiring.
WareIQ Labs
WareIQ Labs builds software products that sit on top of fulfillment operations. This includes Inventory Logiq for inventory planning, along with returns and claims automation, and control tower style analytics for operations teams.
Media and press
A selection of articles, interviews, and discussions where my work or commentary have appeared.
Features & articles
- TechCrunch — Coverage of WareIQ's YC-backed funding and platform Read
- YourStory — Fulfillment centres and safety protocols Read
- YourStory — Early feature on WareIQ's logistics stack Read
- IREC Wire — Digital retail infrastructure and D2C scaling Read
- Indian Retailer — Trends in retail and Indian eCommerce Read
- Financial Express — Making Indian e-commerce nimble and efficient Read
- Economic Times — Recommendations for logistics and infra policy Read
- CIOL — Shipment tracking and post-purchase experience Read
- Deccan Herald — Impact of rising fuel prices on logistics Read
- Indian Shipping News — Logistics lessons from global markets Read
- ITLN — Feature on logistics infrastructure fundamentals Read
Quotes & commentary
- The Ken — Commentary on quick commerce & logistics constraints Read
- New Indian Express — Festive demand & last-mile cost volatility Read
- The Core — 10-minute delivery infrastructure explained Read
- The Hindu — Commentary on supply chain disruptions Read
- Logistics Insider — Micro-fulfilment centre insights Read
- BW Disrupt — Listed among top logistics startups Read
Interviews & podcasts
- CNBC TV18 (Young Turks) — Interview on India's logistics market Watch
- New Warehouse Podcast — Micro-fulfillment & eCommerce in India Listen
- Stellaris VP Podcast — Optimising the D2C supply chain Listen
- India eCommerce Forum — Panel discussion on building WareIQ Watch
- Google Cloud / Inc42 — Omnichannel scaling discussion Watch
- WareIQ Webinars — Operational lessons from fulfillment Watch
Writing
I use this site to write long form essays when a topic stays in my head for a while.
The Musk Insight on Market Creation That Finally Made Sense to Me
A personal reflection, not a playbook
A reflection on an Elon Musk tweet about AI compute in space, and how it changed the way I think about "market creation" — from creating something out of nothing to removing constraints that everyone else has accepted as fixed.
Read essayTimeline
- 2011Graduated in Chemical Engineering from NIT Bhopal
- 2011–2013Started career at Capillary Technologies, working on analytics and CRM programs for leading consumer brands in India
- 2013–2016Strategy consultant at Zinnov, supporting US and EU headquartered companies with India and APAC expansion strategies
- 2016–2018Joined Pitney Bowes, working across logistics, cross-border commerce, and technology-led shipping solutions
- 2019–presentStarted WareIQ, building fulfillment infrastructure and nationwide logistics capabilities for consumer brands
- 2022–presentBegan developing WareIQ Labs, the software stack for inventory planning, returns and claims automation, and operational analytics
- 2025–presentStarted building EuroSOR, a multi-region Seller of Record platform for global brands
Contact and press
For press, or collaboration, the best way to reach me is by email or LinkedIn.
